Designing a boutique ecommerce site, The Layout, January 2015

I’m pretty proud of this story about designing ecommerce sites for boutiques. The internet is slowly realizing that UX is the difference between a successful and a failed product, but there’s still a lot that’s happening that shouldn’t, especially on ecommerce sites.

This is definitely one of those stories where I had to put in the research. I think it’s a damn helpful post.