A friend sent me a message today asking if I could point him in the direction of some non-overwhelming tips for improving his copywriting skills.
He’s not alone. If you work on the internet, chances are you’re going to be asked to provide some kind of copy sooner or later.
Last year, I wrote a piece for Flywheel that I’m still rather proud of: Five Tips to Instantly Improve Your Site’s Copy. I sent him the link, so I thought I’d post it here too. I may have already, but whatever, it’s still damn good advice for tightening up any writing.